New opportunities for the development of packaging digital printing market

[ppzhan Abstract] At present, the format of digital printing press is sufficient to meet the requirements of most markets, and the development prospects are bright. I believe that in 2012, major digital printing companies will have new initiatives. At the same time, it is also working hard to introduce a wider range of digital printing models to meet the needs of flexible packaging printers.

At present, the format of digital printing presses is sufficient to meet the requirements of most markets, and the development prospects are bright. I believe that in 2012, major digital printing companies will have new initiatives. At the same time, it is also working hard to introduce a wider range of digital printing models to meet the needs of flexible packaging printers.

Most of the carton packaging and flexible packaging processing in large quantities is not suitable for digital printing, but in some mature markets, such as fast-moving consumer goods companies need to attract consumers through packaging, which forces them to adopt more special The form of packaging, as well as the development of more market-specific brands, resulting in smaller batches of printing, faster turnaround speed will become the main driving force for digital printing to expand the packaging printing market.

Another driving force for packaging digital printing is the consideration of cost. In the initial stage of product trial marketing or early marketing, digital printing can be used to print product packaging. When the demand for products increases, traditional printing can be used. In the later stage of product sales, Digital printing is still available for some personalized, low-volume products. The areas of pharmaceutical packaging, trial marketing and event marketing that require special or individual packaging also offer new opportunities for the packaging digital printing market.

With the increasing small-scale and regional processing of similar products such as beverages and home decoration products, some new companies are reluctant to purchase packaging products from multinational companies, which brings new market opportunities for domestic packaging digital printing. It is expected that the packaging digital printing market will increase to three times in the next four years, and the growth rate will be faster thereafter.

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