Five new trends in the development of the 2012 home industry

All along, furniture products have been accompanied by people's lives, and have been integrated into thousands of households, becoming an indispensable daily necessities in people's lives. With the continuous improvement of people's living standards and increasingly fierce market competition, the furniture market has undergone qualitative changes.

Furniture market shifts from high-end to low-end

Historically, the furniture market has been accustomed to positioning itself as a mid-to-high end. It seems that customers with slightly different conditions have no access, which makes a large number of furniture companies and furniture stores can only be discouraged in China's most promising third- and fourth-tier markets. However, today's furniture market has long abandoned this traditional concept in the context of increasingly fierce competition. Not only has the furniture industry vigorously called for the lively scene of “three-fourth-level market marching”, but also a series of “furniture to the countryside” and other promotional activities.

The traditional off-season furniture market is also hot

Due to the weather, the first half of the year is generally not suitable for the renovation of new homes. Therefore, the first half of each year belongs to the off-season period of the furniture market. Now, many new homeowners like to have their furniture selected before the new home has been renovated. In addition, in order to survive this long off-season, many furniture stores have to fight big price wars, and even hold some large-scale promotional activities in the local area. Therefore, many furniture markets have become lively when they should be cold. Extraordinary scene.

Furniture products tend to be fashionable

With the continuous improvement of living standards, people's life taste has also undergone significant changes. In modern decoration, the color of furniture tends to be colorful and vivid. While breaking the single color of the whole set of furniture, it is innovative and uses the painter's technique to treat a group of furniture as a landscape painting. With different color contrasts, the artistic beauty of the furniture is highlighted, making people's vision more comfortable.

In addition, the use cycle of modern furniture products has shrunk, and the style and style have changed with the seasons. This is also the concrete manifestation of the modern “furniture change season”.

Furniture group buying becomes fashionable

In order to occupy the market, traditional furniture enterprises mainly adopt three methods in the marketing process: one is to sell on behalf of local agents; the other is to rent the venues in various places and sell them by themselves; the third is to use large furniture malls or furniture cities. Exhibition. The use of tenders for collective group purchases is the most striking new way of furniture circulation in recent years.

Everyone has a good and cheap consumer psychology. Instead of waiting for a little bit of discounts on the store and complicated promotions, it is better to take the initiative to organize a group purchase. Not only can you get more benefits from it, but you can also enjoy a variety of quality services such as car pick-up.

Moreover, with the impact of the off-season of the home market, the demand for the home market is gradually decreasing, and expanding market demand has become an urgent matter. In addition to crazy price wars and promotions that cost a lot of money, group buying is the latest move for furniture companies and even home stores to attract customers. Through collective group purchases, home stores can not only increase off-season volume, increase sales, and attract potential target consumers; furniture companies can also increase corporate affinity and establish a good corporate image. Such "win-win" things, whether it is home sales or personal consumption, can not be asked.

Furniture sales network

With the widespread use of China's Internet and the rapid rise of e-commerce and online marketing models, the traditional marketing model has been unable to meet the consumer's compact modern life rhythm. Therefore, in order to cope with market changes and reduce sales costs, the furniture industry has gradually transferred the battlefield to the Internet. On June 25th, 2009, as the leading brand enterprise in China's furniture industry, Qumei Furniture “e-world” online shopping mall was officially launched. Its “network mall + physical storefront” sales model opened the innovation of China's furniture industry brand network direct sales. road.

Although the sales of home network is still in its infancy, there are still some development obstacles in the online shopping mall, but people in the industry generally believe that as the reliance of various industries on the network is growing, the promotion of the home industry on the Internet continues to expand. There are more and more online clicks, and online marketing must be the direction and trend of future home development.

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