AIA ceiling Liu Wei: the potential of the low-end market is large

Liu Wei, General Manager of Hefei District, AIA

March market: sales are stable, there is a huge potential in the middle and low-end market

In March, it was called “Golden Three” in the past years. However, from the overall situation of the Hefei March home market this year, both the group buying exhibitions that are popular and popular in previous years, or the traffic flow in the home market are not satisfactory, specifically to the ceiling of Hefei. What about the market situation?

Liu Wei , the senior person in the ceiling industry and the general manager of the AIA integrated ceiling Hefei District, said in an interview: AIA ceiling sales have risen steadily this year, slightly higher than last year's total order volume, but slightly decreased in single value, I don't currently have Feel the feeling of this cold. This is mainly due to the slow cultivation of consumers. AIA has taken some efforts to develop products that are more suitable for low-end and mid-end consumers, so that high-end and low-end products have corresponding products corresponding to the corresponding market demand.

Xianghe Furniture City official website recommended search reading: green home decoration ceramic tiles

Similar to Marco Polo tiles, AIA ceilings also have a lot less orders in the three exhibitions, and their activities are not bad. Why is the hot group buying exhibition in the past so unsatisfactory this year? In this regard, Marco Polo's assistant general manager Zheng Yinfang said: Unlike the previous concentrated outbreak, the three exhibitions in March 2012 came together like a rush, making consumers do not know when it is more cost-effective. Consumers are watching. Liu Wei believes that, to a deeper level, this year's consumers are more active in ordering orders, and consumers are somewhat numb to the price issue.

High cost: How does the ceiling industry enter the meager profit era to welcome spring?

Since 2011, store rents, labor costs, logistics costs, and raw material prices have skyrocketed. It can be said that building materials brands and distributors have entered the “high cost era”. In this regard, Liu Wei said: the rapid expansion of industry costs, let the ceiling industry into the era of low profits.

In this "micro-profit era", how to balance the relationship between cost and income is a difficult problem in front of home enterprises. "We have some control over human resource management and marketing costs. I think that this year should be a good job to survive, and then to seek a good development. Although this year, there will be a slight decline in the single value, but I feel rigid. The demand is very optimistic. The warming property market is mainly in the middle and low-end real estate, the high-end real estate has not yet a substantial recovery, we will shrink some high-end luxury products, expand the product of the rigid demand of consumers. Liu Wei said.

For the "spring" of the home industry, Wang Peng, marketing director of Guobang Group, said frankly: "Everyone must learn how to adapt to the new economic environment and how to adapt to the new industry rules. Our total volume will not have a blowout period, our cost In the upswing, what we really consider is the firmness and strength of our hearts, as well as our professional ability and team ability. I believe that those who practice the internal strength and walk in front of this era will have their own spring."

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Domestic Pet Toys

According to consumer preferences, plush toys have the following hot categories:
1. According to the modeling sources of plush toys, they are divided into animal plush toys and cartoon character plush toys;
2. According to the length of plush toys, plush toys are divided into plush toys and super soft short plush toys;
3. According to the name of people's favorite animal, it is divided into Plush Toy bear, plush toy Teddy Bear and so on;
4, according to the different stuffed plush toys, divided into PP cotton plush toys and foam particles toys.
Fabric Display

1.Yarn-dyed cloth: the structure of the silk thread is well shaped. The appearance is similar to 5 pieces of satin and 8 pieces of satin. The density is better than 5 pieces of satin and 8 pieces of satin. Specifications are generally 75 * 100D, 75 * 150D and so on. The raw material of tinted cloth: it can be cotton, blended or polyester, or pure chemical fiber, which is formed by the different organization of the fabric. The product that lubricious ding bu makes popularity is wide, glossiness drape feels good, feel soft. Elastic colored butyl cloth "adopts polyester FDY dayou light 50D*DTY75D+ spandex 40D as the raw material, and USES satin weave weave in the jet loom. Because the warp thread adopts dayou light silk, the cloth surface has charm, and occupies a place in the recent fabric market with the advantages of lightness, smoothness, elasticity, comfort and luster. Polyester low-elastic silk is the raw material, the fabric structure USES satin plain grain to change the texture, woven on the air jet loom, grey cloth and then after desizing, pre-shrinking, softness and other treatment, the fabric permeability is particularly good, and feel soft and smooth, fabric width is 150cm. Design and color d set comfort, modern sense, artistic sense in one of the new fabrics

2. Non-woven fabrics: They are directional or random fibers. They are a new generation of environmental protection materials. They are moisture-proof, breathable, flexible, light, non-combustion-supporting, easy to decompose, non-toxic, non-irritating and colorful.

3. Twill: various twill fabrics are used to make the surface of the fabric show oblique lines formed by warp or weft floating lines. Twill is a medium thickness denim, there are two kinds of thick, fine (20-40 pieces), are using 2/1 left twill organization, texture than plain cloth slightly thick soft, front lines clear.

4, rabbit wool: rabbit wool fiber scales are relatively smooth. Soft sex, hygroscopicity, do not have a ball, also be rabbit flannelette material underwear rises in recent years one of main reasons. Rabbit hair belongs to amino acid protein fiber, which is similar to the composition and structure of human skin, has a good skin-friendly feeling, and has the function of maintaining animal life.

5, crystal super soft wool surface to be more delicate, feel better. High density between fibers, strong three-dimensional sense of hair, beautiful appearance, compared with the original super soft, glossiness is higher, feel more soft and thick, fine texture, environmental protection and so on.

6, wool fabrics have a velveteen, velvet, velvet, cluster flannelette, polyester silk fabrics flannelette flannelette, knitted fabrics, cotton fabrics flannelette velvet, velvet fabrics, warp knitted fabrics flannelette (new varieties, with 50 d polyester yarn and polyester FDY such DTY75D / 36 f/strong mesh as raw material, using the knitting chain structure, fabrics successively after scouring desizing, finalize the design, dyeing, softening, stenter stereotypes, such as deep processing), hole ring flannelette, super soft plush cloth (the latest varieties), short plush cloth (the latest varieties)

Domestic Pet Toys

The company produces plush toys for many years, we have a professional designer, according to your requirements for design, you only need to provide pictures (physical or plan) can be customized. All products can be added to the cloth label, can be embroidered on the trademark, so that each product has the company's information, has its own brand, gifts more valuable, enhance the visibility of the enterprise. Our products are exported to many countries, such as Japan, Europe and America. All raw materials are environmentally friendly, as people continue to pursue a high-quality lifestyle, plush pillows in modern home decoration applications more and more.

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