AIA ceiling Liu Wei: the potential of the low-end market is large

Liu Wei, General Manager of Hefei District, AIA


March market: sales are stable, there is a huge potential in the middle and low-end market


In March, it was called “Golden Three” in the past years. However, from the overall situation of the Hefei March home market this year, both the group buying exhibitions that are popular and popular in previous years, or the traffic flow in the home market are not satisfactory, specifically to the ceiling of Hefei. What about the market situation?


Liu Wei , the senior person in the ceiling industry and the general manager of the AIA integrated ceiling Hefei District, said in an interview: AIA ceiling sales have risen steadily this year, slightly higher than last year's total order volume, but slightly decreased in single value, I don't currently have Feel the feeling of this cold. This is mainly due to the slow cultivation of consumers. AIA has taken some efforts to develop products that are more suitable for low-end and mid-end consumers, so that high-end and low-end products have corresponding products corresponding to the corresponding market demand.


Xianghe Furniture City official website recommended search reading: green home decoration ceramic tiles

Similar to Marco Polo tiles, AIA ceilings also have a lot less orders in the three exhibitions, and their activities are not bad. Why is the hot group buying exhibition in the past so unsatisfactory this year? In this regard, Marco Polo's assistant general manager Zheng Yinfang said: Unlike the previous concentrated outbreak, the three exhibitions in March 2012 came together like a rush, making consumers do not know when it is more cost-effective. Consumers are watching. Liu Wei believes that, to a deeper level, this year's consumers are more active in ordering orders, and consumers are somewhat numb to the price issue.


High cost: How does the ceiling industry enter the meager profit era to welcome spring?


Since 2011, store rents, labor costs, logistics costs, and raw material prices have skyrocketed. It can be said that building materials brands and distributors have entered the “high cost era”. In this regard, Liu Wei said: the rapid expansion of industry costs, let the ceiling industry into the era of low profits.

In this "micro-profit era", how to balance the relationship between cost and income is a difficult problem in front of home enterprises. "We have some control over human resource management and marketing costs. I think that this year should be a good job to survive, and then to seek a good development. Although this year, there will be a slight decline in the single value, but I feel rigid. The demand is very optimistic. The warming property market is mainly in the middle and low-end real estate, the high-end real estate has not yet a substantial recovery, we will shrink some high-end luxury products, expand the product of the rigid demand of consumers. Liu Wei said.


For the "spring" of the home industry, Wang Peng, marketing director of Guobang Group, said frankly: "Everyone must learn how to adapt to the new economic environment and how to adapt to the new industry rules. Our total volume will not have a blowout period, our cost In the upswing, what we really consider is the firmness and strength of our hearts, as well as our professional ability and team ability. I believe that those who practice the internal strength and walk in front of this era will have their own spring."

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SHEN ZHEN HAO XIAN LONG TECHNOLGY.CO.,LTD , https://www.haoxianlongtoys.com